PERSONAL BRAND IDENTITY & PACKAGING DESIGN PROJECT

Poke Fusion is a self-initiated branding and packaging design project inspired by tropical colors, ocean life and contemporary poke culture. The goal was to create a playful, energetic and memorable brand identity that reflects the freshness and vibrant personality of poke.

Through bold typography, a vibrant color palette and custom fish illustrations, I developed a cohesive visual identity that brings the brand to life. The project explores how creative storytelling and thoughtful design can extend across packaging, shopping bags and merchandise, creating a fun, recognizable and engaging brand experience.