Dulcecito Miami is a personal branding project inspired by Miami's vibrant culture, tropical charm, and Art Deco influences. The visual identity combines playful typography, pastel colors, and bold patterns to create a fresh, inviting, and recognizable brand.
A LITTLE SWEETNESS INSPIRED BY MIAMI
PERSONAL BRAND IDENTITY & PACKAGING DESIGN PROJECT
MIAMI INSPIRATION
To capture Miami's essence, I researched local brands and explored the city's signature color palettes, tropical architecture, and Art Deco influences.
Drawing inspiration from lifestyle brands like Pura Vida Miami, I explored various logo concepts to develop an identity that reflects the city's energetic, stylish, and indulgent atmosphere.
LOGO
COLOR PALETTE
TYPOGRAPHY
PATTERNS
Primary Logo
Secondary Logo
Icon
Wordmark
Images found online
For these iamges, AI-generated mockups were used as visualization tools to explore how my original branding and packaging designs could appear in real-world applications. All brand identity and graphic design elements were developed independently.
AI-assisted visualization
